Start with the counterintuitive part: the customer with the worst existing setup often moves fastest. Manchester City never needed an AI camera — it already has analysts, fixed rigs, broadcast feeds, and a scouting department whose entire job is turning film into information. A U14 club had none of that. Its “video department” was a… 

At Wimbledon this summer, a serve landed a few millimeters long, an automated voice called it out, the scoreboard updated, and the broadcast moved on. No line judge crouched at the baseline; none had for a year. The most striking thing about that moment is how unremarkable it now feels — which is exactly how… 

A sales team hits its target. The founder changes the commission formula after the quarter closes. The calculation may still look defensible on a spreadsheet. The game is already broken. Fair play begins with a simpler rule: people know the standards before they act, and power does not buy a private exception. Most companies treat…