Cassandra Toroian CEO & Co-Founder, Ruley the E-Referee | Co-Founder, Volleybird | Sports Tech Pioneer
A serial entrepreneur with 25+ years of building successful companies, Cassandra Toroian is revolutionizing amateur sports through artificial intelligence. As CEO of Ruley the E-Referee—recently named a finalist in the prestigious 2025 SFIA & Players Impact Start-Up Challenge—she’s solving one of sports’ most persistent problems: rule confusion that disrupts gameplay and discourages participation.
Ruley’s AI-powered platform already serves five sports (tennis, pickleball, padel, golf, and soccer), delivering instant, accurate rule clarification to millions of players, coaches, and parents. Launched in February 2025, the ecosystem has rapidly expanded across iOS and Android platforms, with its proprietary API positioning the company to partner with sports federations, media companies, and global brands seeking to enhance fan engagement and player retention.